Gabby Concepcion for Lucida DS
A true Classic, without the “Class”. A conundrum. I don’t know even know where to start.
Marketers are always quick to point out that such and such advertising won’t work on all people, because they are craftily targeted. Thank God Gabby’s forever young smile doesn’t work on me?
This. doesn’t. work.
I do not understand why a company can spend millions to launch a product and not spend a measly amount on getting fairly decent copy writers and artists.
Pop quiz. “Lucida” is set using what font type? Correct. Truly U.S.A.!
HIT or MISS? Comments.
2 Comments
May 22, 2009 at 9:11 am
i’ve seen gabby in person and i know how handsome he is. this ad sucked the hotness out of him. how could they make a handsome guy like gabby look this bad.
lucida ad = fail.
May 22, 2009 at 9:21 am
they should’ve named their product lucida BS for bull shit—gabby has spanish blood, that’s the reason why he’s white. not because of glutathione.