Century Tuna, the established leader in canned tuna in the Philippines, recently launched a new product: corned tuna. Endorsed by actor/model/whatever-career-actors-in-this-country-entitle-themselves-to-have Derek Ramsay, the corned beef+tuna mashup vows to change the way we look at our favorite substitute ulam.
'Whoops, I felt that.' Derek Ramsay enjoying a sexy breakfast.
But wait, here comes a new contender rising from the depths of the brand anonymity: San Marino Corned Tuna. Endorsed by celebrity heavyweights and rumored couple(?) Dingdong Dantes and Marian Rivera, this aggressive new kid aims to wrest the throne of the new product category from the tuna leader. Unlike its rival, it has its own Website and markets itself heavily on the Net, via Friendster and Facebook. With the wonders of technology, you can now be friends with processed fish and its multitude of fans.
May pulutan na, may toma pa. Cross-category endorsement (San Marino + Gran Matador)
While its logo looks like Sesame Street’s and its name reminds me of a resort and a football player, the TVC plays around with the tired soap opera formula. Surfing the “Internets”, I am given the impression that San Marino is kicking Century’s tuna ass (what does a tuna’s ass look like?). According to many forums and blog posts, people seem to like its taste better. I can’t really comment further on this because I haven’t tried corned tuna yet. Shame. I promise to try both in the near future.
i’ve already done a taste test on both. been eating century tuna for a long time now i just had to try the “corned” variant out.
i was surprised, san marino does taste okay straight out-of-the-can, but lo and behold on the sodium! 300 something grams. it said on century though just 200 something.
i think it’s not worth it if you can enjoy something yet suffer from all the salt. this is what makes century in my opinion – once again – the healthier choice and more suitable for cooking.
sodium difference is only by 50!
and that 50 can just be washed away by a glass of water.
food is a necessity and i’d rather enjoy it with its taste rather than counting all those nutrition facts.
i’d go for San Marino CHILLI!! with lots of rice!
*yummmmm*
I gree with mimai, why offer tuna that is not healthy?
And with the choices and loyalty i still prefer Century not oly corned tuna but flakes in oil and hot and spicy, the better and i don’t like soaps.
interesting site and insights! Now I realized I haven’t learned much from my mktg classes.