It’s been a while since my last post. We can all blame my new job for that!
Anyway.
According to a local outdoor ad company, they’re in the business of “making traffic more bearable since 19-something” (Sorry, i forgot the exact year. It’s probably irrelevant.) At least the company recognizes that the recent growth of the outdoor ad industry can be attributed to the horrible (and worsening?) traffic in Metro Manila. Just recently, I have seen two new video walls on EDSA, churning out mindless ads for all the bored drivers and commuters.
I’ll leave you with two interesting billboard executions that recently caught my attention: 1) the Pond’s “for annoying pimples” billboard and 2) the Modess “iwas kulob” billboard. The Pond’s billboard (see below) includes some sort of strobe light or LED lamp on the face of a model.
Pond's billboard (image from Adpunch)
The Modess billboard, on the other hand, uses a bunch of blue and green giant pin wheels to communicate the cool, breezy feeling that it wants to associate with the product. Sorry, I don’t have a photo, but I’m sure you guys have seen the billboards on EDSA and Katipunan.
How’s the traffic, by the way?
