Category Archives: Branding
Corned Tuna slugfest: Century vs San Marino
Century Tuna, the established leader in canned tuna in the Philippines, recently launched a new product: corned tuna. Endorsed by actor/model/whatever-career-actors-in-this-country-entitle-themselves-to-have Derek Ramsay, the corned beef+tuna mashup vows to change the way we look at our favorite substitute ulam. But … Continue reading
Filed under Branding, Products, Social Media, TV, Uncategorized
Decolgen: Hanga sa Hinga Contest
Local companies are now invading Facebook with their ads. Even people running for a host of government posts are trying to get into that social networking vibe by posting ads of their own. Let’s save this for another entry. A … Continue reading
Filed under Branding, Social Media
Heads-up battle: Coca-Cola versus Shell
A couple of years ago, Coke launched a brand campaign to…(well, I’m not really sure): The website explains the rationale behind the “Bawat patak, mahalaga” campaign: “…And every drop of yourself you give, you give it for a reason – … Continue reading
Yahoo! Philippines Purple Hunt
I’ve been meaning to write about Yahoo’s Purple campaign.Critics smelled desperation in Yahoo campaigns like “Start Wearing Purple” abroad, and videos where its execs and founders are seen dancing and hollering, or getting hit in the face with rubber balls. … Continue reading
Filed under Branding, Social Media, What's up with that
Open Post: Hosted by UCPB’s new logo
United Coconut Planters Bank (UCPB) has recently changed its logo from this: To this: According to the Website of UCPB: “The infinity-like sign represents two hands clasping each other–yours and ours. They symbolize the solid partnership that we seek to … Continue reading
Filed under Branding
