Category Archives: Corpoetry

Heads-up battle: Coca-Cola versus Shell

A couple of years ago, Coke launched a brand campaign to…(well, I’m not really sure): The website explains the rationale behind the “Bawat patak, mahalaga” campaign: “…And every drop of yourself you give, you give it for a reason – … Continue reading

1 Comment

Filed under Branding, Corpoetry

Shakey’s Fun Zone

Seen in the Mission section of the Website of Shakey’s Philippines: We will WOW them all! I imagine this was how this magnificent piece of corpoetry (corporate poetry) was revealed for the first time in their annual Sales rally: Ladies … Continue reading

Leave a Comment

Filed under Corpoetry, Lateral, What's up with that