Category Archives: What's up with that
Yahoo! Philippines Purple Hunt
I’ve been meaning to write about Yahoo’s Purple campaign.Critics smelled desperation in Yahoo campaigns like “Start Wearing Purple” abroad, and videos where its execs and founders are seen dancing and hollering, or getting hit in the face with rubber balls. … Continue reading
Filed under Branding, Social Media, What's up with that
Shakey’s Fun Zone
Seen in the Mission section of the Website of Shakey’s Philippines: We will WOW them all! I imagine this was how this magnificent piece of corpoetry (corporate poetry) was revealed for the first time in their annual Sales rally: Ladies … Continue reading
Filed under Corpoetry, Lateral, What's up with that
The San Mig Telco
Since last year I’ve been hearing news that San Miguel Corp. (SMC), the largest, publicly-listed food, beverage and packaging company in the Philippines, is trying to get into the local telco 2.0 territory dominated by PLDT’s Smart, Globe and Sun … Continue reading
Filed under What's up with that
